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Eschenbach HQ (Germany)

MINI EYEWEAR. FRAMES FOR PERSONALITIES. Since 1959, trendsetter MINI has been adding a breath of fresh air to the world of visionary design, with cars that stand for personality and lifestyle to this day. From day one, MINI strove to be more than just a means of transport. With a passion for innovation, MINI EYEWEAR is serving true MINIness on and off the road. With Eschenbach Optik, MINI has found a partner that shares its brand values and expertly translates them to the eyewear collection.

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