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ProDesign Denmark

Design Eyewear Group

For close to half a century, our concepts remain focused on maintaining the close ties between functionality, color, and visual expression – always resulting in a fit second to none.

ProDesign was founded in 1973 in the city of Aarhus, Denmark based on the foundations of Danish Design in crafting innovative eyewear starting with “the face first.” Today, the company still resides in the same Scandinavian city staying true to its roots, yet always focused on the future.

The concept of “the face first.” All frames are available with nose pads to ensure a perfect fit! This concept reinforces the Danish philosophy of “form and function” while boasting a spectrum of vibrant color, unique textures, and innovative materials. Prodesign hails from Denmark, one of the world leaders in design. Designers or artists such as Arne Jacobsen, Louis Poulsen, and Jørn Utzon have perfected the concept of functional design.

ProDesign Autumn Winter 2021

Nordic colour palettes and design traditions inspired by nature and geometry are at the core of our new range of masculine, feminine and unisex frames.

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ProDesign Denmark

With each new collection, ProDesign Denmark honors the Danish values of clean, funcional design and clever craftsmanship! See for yourself!

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