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ProDesign Denmark

Design Eyewear Group

This year we celebrate our 50th anniversary. Half a century has gone by with high-quality eyewear that remains firmly anchored in our Danish design history.

At ProDesign we are proud to state that we create eyewear that is designed to fit all, and now we expand the range. With this launch we introduce GRANDD. A new concept with voluminous acetate models all in bigger sizes than any previous concept before. This is specially designed to fit perfectly on the ones who need big eyewear.

Furthermore, we are excited to introduce two sun concepts both with the option of nosepads for greater comfortability and adjustability. That is new for ProDesign, but the natural choice, when we want to create eyewear for everyone.

Our designs are as diverse as our customers, across generations, facial features, and fashion preferences, and this launch is no exception. Here you will find new eyewear favourites for everyone, either you prefer the gaudy colours and eye-catching details or the toned-down and more classic choices.

ProDesign. AUTHENTIC EYEWEAR FOR GENERATIONS.

PRODESIGN - SOCIAL MEDIA

Prodesign is already known for its ability to target a wide range of individuals, and with the January 2023 launch we wish to attract even more, without ever compromising on our strong, Danish DNA. Prodesign is firmly anchored in Denmark, and with this launch we even introduce a concept that is named after our beloved hometown, Aarhus.

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ProDesign Campaign Images A/W 23

Our designs are as diverse as our customers, across generations, facial features, and fashion preferences, and this launch is no exception. Here you will find new eyewear favourites for everyone, either you prefer the gaudy colours and eye-catching details or the toned-down and more classic choices.

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